Nicolita Cosmetics is an up-and-coming cosmetics shop offering vegan and cruelty-free products. And the best part? She’s young, ambitious, successful, and full of life! If you’re looking to chase after your dreams, start your own business, ask for that promotion, or make a lifestyle change, you will be sure to find some inspiration in this young woman’s worlds!
Q: How old were you when you first thought about starting your small business?
A: I had actually just turned 19 in July, and I was thinking to myself, I want to do something different with my life. I kind of blame my dad for these thoughts, because he had just recently quit his job and started his own business. I saw how happy he was working for himself and I knew that was the perfect choice for me. Earlier that day, I had gone to Sephora, and while I was walking around, I couldn’t push myself to spend that kind of money on makeup. Plus, I didn’t even know what was IN those things! So when I got home, I opened up my laptop and just started researching. I seriously sat in front of my computer for two weeks straight trying to figure out what is in other companies’ cosmetics, and I was appalled. Most large cosmetics lines use talc as a filler to make large batches of makeup. Talc clogs your pores and causes you to break out. Also, I visited the PETA website and found most cosmetic lines aren’t even cruelty-free. I knew I had to make a change, so that’s when I got the idea to start making my vegan and cruelty-free highlighters.
Q: What’s been your biggest failure?
A: This past week, Hurricane Matthew hit the East coast. I had just sent out packages two days before, so there was nothing I can do to halt the shipping. I had two customers message me about BROKEN highlighters. They had arrived shattered, and I was distraught. I felt so terrible! I wrap my highlighters super tight with layers upon layers of bubble wrap, but it just wasn’t enough. I felt like such a failure because those people spent their hard earned money on something, and to receive that in the mail must be so disheartening. First impressions are always lasting, and getting a broken highlighter isn’t a great one. I’ll be sending them new ones in the mail, but I still feel bad.
Q: What’s been your biggest success?
A:The week after my first restock was crazy. All of a sudden, I was waking up to so many orders! I was used to making each order as they come, but now I had to start preparing batches at a time. Then, one morning, I woke up to my first international order. I called my mom, my dad, and my brother and I was screaming for joy!! The thought of someone in a completely different country wearing something you made is astounding… 4. What were you scared of when you first started our? After I started making highlighters, I figured I can’t only rely on my friends to purchase them. I was going to have to branch out. After making my twitter account, I was super scared after seeing other companies’ customer reviews. There were people with moldy highlighters!! What?!? Although I personally took the time to research what’s going in my products and to make sure that never happens, it’s just freaky.
Q: How did you get your business to where it is today?
A: A loooottttt of marketing through social media. I was even considering pursuing a minor in Marketing after starting this business! I’ve met such sweethearts, who help me and ask for nothing in return on Twitter. There’s even a select few who really go out of their way to spread my business around, and I’m so thankful for them.
Q: What’s one piece of advice you want to give to women looking to chase after their dreams?
A: Everyone has that one idea in the back of their head they’re too scared to pursue, but I say, go for it! Make sure it’s something YOU love, and not just something you see everyone else doing. Because people can tell when you’re doing something you truly love VS. doing it for the money. Plus, when you’re doing something you love, it makes you happy 🙂
Q: What’s the biggest sacrifice you’ve had to make for your business?
A: You see who your true friends are, big time. When you’re starting a business, everyone expects free handouts. How am I supposed to grow as a business if I give everything I do away for free? Some people don’t understand that… and they take it as you being “mean”. I’ve had to stop talking to people who were really close to me because I saw they weren’t really there for me. Or, they would try to undermine my business by telling people that I don’t know what I’m doing, or that my business is probably going to fail. It’s really sad, but hey! Look where I’ve reached so far! 🙂